Beginning its journey as a local bike shop in the UK in 1995, Wiggle has become one of the world`s biggest and best loved fitness retailers. Formerly known as Butler Cycles, the company rebranded to Wiggle in 1999. Its reputation soared in 2013 after taking the bold step of becoming title sponsor to successful UCI women`s professional cycling team, Wiggle Honda, later Wiggle High5 Pro Cycling.
Beginning its journey as a local bike shop in the UK in 1995, Wiggle has become one of the world`s biggest and best loved fitness retailers. Formerly known as Butler Cycles, the company rebranded to Wiggle in 1999. Its reputation soared in 2013 after taking the bold step of becoming title sponsor to successful UCI women`s professional cycling team, Wiggle Honda, later Wiggle High5 Pro Cycling.
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