Sneakersnstuff is a global retail experience founded in 1999 by Erik Fagerlind and Peter Jansson who turned a sneaker collection into a global retail company. The avid collectors, who both were working in the sports and lifestyle categories in Stockholm, saw a hole in the Swedish retail market—specifically one for sneaker consumers that had niche tastes. In the late `90s, there was no alternative to the big retail chains dominating Stockholm, and after a trip to New York City that yielded both inspiration and the acquisition of some exclusive products that Sweden had yet to see, Sneakersnstuff was born.
