The panoramic beauty of Arizona inspired our founder, Cristina Carlino, in a life-changing way. in 1996, as she hiked Camelback Mountain, a rainbow appeared and moved her to create philosophy, a personal wellbeing company that emphasizes gratitude with sim-plicity and balance at its core. On that day, the fruit of her experience presented her with the ultimate gift: a feeling that we are all con-nected to something bigger, and to each other.