Our history is steeped in providing the best and most scientific approaches to weight loss and nutrition for the health-conscious American market. The family has owned and operated a chain of weight loss and nutrition clinics, keeping Hollywood thin for over 20 years. Over this time, we also learned that there are over 100,000,000 that have difficulty or cannot swallow pills in the United States alone. Originally launched with a bang on Shark Tank in 2012, we have since evolved to be out of this world, ticking all the boxes: natural, fast-acting, plant-based, sugar and calories-free, gluten-free and ethical. We’ve also improved the taste. Our panel of experts and opinions of extensive consumer trial came back with a resounding vote for the new Australian tropical flavour.