there was hummel. Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. hummel is one of the oldest, most dedicated team sports brands in the business and our iconic chevrons have always worked as a symbol of how we like to do things a little differently – always with a twist and (a whole lot of) character. Values that apply to the company`s numerous sponsorships around the world.
