We believe that clean skincare and the confidence it brings should be accessible to everyone. We go beyond simply “no sulfates & no parabens” and also painstakingly formulate with no silicones, essential oils, fragrance, drying alcohols, formaldehyde, phthalates, synthetic dyes, PEG compounds, MEA / DEA / TEA, or EDTA. Clean skincare should also be effective: we use remarkably higher % concentrations of lead ingredients (not just a drop) for high-performance skincare. By cutting out the middleman, there are no ridiculous retailer profit markups, so we can provide exceptionally clean skincare with highly concentrated ingredients, at unexpected prices to everyone.