We believe that when we take care of our home, it takes care of us. That`s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn`t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity.
We believe that when we take care of our home, it takes care of us. That`s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn`t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity.
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