The inception of NIID came in 2014. While in New York City, Jason Li and Harris Haynie noticed that most of the business professionals were using backpacks that had very little style and even less functionality. After months and months of back and forth, they (along with Vinson Sieh) created the first prototypes of a pack that was designed to be both stylish and have the functions that would suit a variety of consumers. The first release of backpacks in 2015 was called Decode, an innovative pack designed specifically for business professionals.
