We’re on a mission to nurture you. Here’s why—when you feel your best, you unapologetically radiate that power and love to those around you—especially to your children, whether they’re little or not so little. This insight is what inspired our founder Hope to take care of herself and her then-pregnant body by making her own stretch mark salve. Other mothers quickly took notice of her self-caring impulse and beautiful creations and for good reason. Hope wasn’t all talk. She took action and created something that represented her highest belief. To be your best as a mother, you have to take care of yourself first.