The inspiration and face of the company is Hugo himself! While running the (formerly known as) Friends of Animals Rescue eight years ago, Claudia fostered a mixed breed American Bulldog/hound/other-miscellaneous-breed(s) puppy and ended up adopting him.  Hugo is a strong boy, both in personality and in body, so the Black Paw French Roast is the perfect cuppa joe to get his morning started. He is full of energy, and so when not joining his parents for a run, swim or bike ride, Hugo typically works (read: naps) from home. He is the perfect, lovable face for Hugo Coffee, the local, small batch roasting company committed to supporting dog rescue with every cup.