Hope Fashion Discounts is about a personal journey for Nayna that started when her grandparents made the voyage from Jamaica to the UK looking for a better future. Hope Fashion and optimism was all they had when they arrived and are sentiments that go to core of the brands values. This combined with the fact that ‘Hope Fashion’ is her Mother’s name were an obvious source of inspiration for name to give the brand. Hope Fashion was born.
Hope Fashion Discounts is about a personal journey for Nayna that started when her grandparents made the voyage from Jamaica to the UK looking for a better future. Hope Fashion and optimism was all they had when they arrived and are sentiments that go to core of the brands values. This combined with the fact that ‘Hope Fashion’ is her Mother’s name were an obvious source of inspiration for name to give the brand. Hope Fashion was born.
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