At Hooked on Phonics, we believe that every child loves to learn, so we focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. We also support families and teachers as they help children improve reading skills. We celebrate every success so learning becomes a positive cycle that kids will love to repeat again and again. We meet all children at their level, engage their imaginations, and help them climb to the next level step by step. Every achievement ends in a celebration of success, an elevation of confidence, and an increase in self-esteem. Because as children master reading skills, they also lay the foundation for a lifetime of learning.