FFS believes in a cruelty-free future and we are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. Our #effortlessbeauty campaign is made to encourage all women to embrace their natural beauty. It’s important to us that we represent all women and show that beauty should be effortless – that’s why we handpicked 20 everyday women to celebrate the female form in all it`s glory.