It was in 1998 that the idea of the City Sightseeing brand was first conceived . After extensive market research in Seville, it was established that tourists and visitors would welcome a recognised brand in other destinations – a brand they could trust and be sure of the same quality and standards in each location. It was from this point that the synonymous red and yellow branding on double-deck open top buses was created and started to appear around the globe. The City Sightseeing franchise concept was launched at the 1999 World Travel Market in London, England.
It was in 1998 that the idea of the City Sightseeing brand was first conceived . After extensive market research in Seville, it was established that tourists and visitors would welcome a recognised brand in other destinations – a brand they could trust and be sure of the same quality and standards in each location. It was from this point that the synonymous red and yellow branding on double-deck open top buses was created and started to appear around the globe. The City Sightseeing franchise concept was launched at the 1999 World Travel Market in London, England.
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